Why Profitable Ag?

I enjoy working with farmers and the no fuss approach to getting things done. That is why Profitable Ag is 100% focussed on providing strategic business advice to farming families, supporting them to be good at what they do and to be better off across generations.

How I Work With You

I aim to build lasting relationships with families by developing a thorough understanding of the goals and objectives of family members, in conjunction with current business practice, performance and existing ownership structures.

The objective is to ensure that management is focused on practical solutions for achieving goals and that plans implemented are simple, clear, and useful.

Challenging family farm businesses to step out of the short-term operational focus and decide what they want their business to look like in 5+, 10+, 20+ years.

The outcome will be the strategic plan, including systems and processes agreed to by all, which defines the direction for the business. This ensures the business is FIT- financially and for purpose applying the CARDIO approach (control, accountability, rigour, discipline, insight and objectivity) leading to improved performance and profit.

  • I am:
    • an active listener and excellent communicator
    • a logical and practical thinker
    • empathic
    • professional
  • I understand:
    • production, management, business, and people
    • wealth building, preservation, and transfer
    • the importance of planning, strategy, policy, and process
    • the need for farming families to be nimble and flexible
  • I have the following qualifications:
    • GDipFinPlan (Financial Planning), Deakin University 2021
    • MBA (Agribusiness & Human Resource Management), University of New England, 2011
    • BAppSci (Agriculture), Charles Sturt University, 2001

What do I offer?

Farm business consulting that is 100% focussed on providing strategic business advice to farming families to support them to be good at what they do and to be better off across generations.

For the businesses I work with I aim to provide:

  • an independent, honest and objective perspective
  • professional rigour for better decision making
  • accountability for the decisions made and discipline for actions agreed
  • business clarity and insight to identify opportunities for improved management, performance, and business outcomes

I support farming families across a range of business areas including:

  • Strategic, tactical, and operational planning and implementation to improve business practice, performance and people
  • A practical approach to business succession planning for the transition of skills, leadership, management, and ownership of assets across generations
  • Improved farm business management and performance, resulting from objective conversations derived from clarifying business profit influencers
  • The management of people, defining roles, responsibilities and refining communication processes

I am a full member (TEP) of the Society of Trust and Estate Practitioners (STEP), the worldwide professional association for those advising families across generations.

STEP has more than 20,000 members across 95 countries from a range of professions, including lawyers, accountants and other specialists.

Members are subject to an extensive Code of Professional Conduct and are required to keep up-to- date with the latest legal, technical and regulatory developments.